One way based on round trip purchase

If found it refreshing over the weekend to notice that Alitalia were advertising specials in the Boston Globe that were round trip and included taxes. In other words, you pay what they state in the ad.

One of the more frustrating moves that have been prevalent in the past are airlines that have advertised specials that are One way based on round trip and do not include taxes and Fees.

These taxes and fees can be significant when going to international destinations.

For instance, from BOS to LHR taxes are fees are $142.20 right now. That takes a $186 one way special and turns it into a $514.20 round trip total.

It used to always irk me when friends would say, I saw London for $186, when it really is 2.7 times more than that. (I'm not irked at my friends, they are just trying to be helpful)

Although it is refreshing to see some airlines advertising the whole price, I wonder if others will come around to it. There is obviously some attraction to the hook that gets people to log on and try and find the understated fares.

I think the only way around it would be to regulate. If there is no way for me to get to London, even just one way, for $186, then don't put that number on the billborad.

It's only getting worse, once you get the flying out the way then have to pay the baggage, drink, and meal fees (are meals and drinks still free on transatlantic??)